std::string to BSTR, C++ (vc++)

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//Microsoft (R) C/C++ Optimizing Compiler Version 19.00.23506 for x86

#include <iostream>
#include <string>
#include <iomanip>

#include <comutil.h> // #include for _bstr_t
#pragma comment (lib, "comsuppw.lib" ) // link with "comsuppw.lib" (or debug version: "comsuppwd.lib")

void test_it( LPCOLESTR olestr )
{
    std::wcout << "got an LPCOLESTR (alias for const BSTR): " << std::quoted(olestr) << L'\n' ;
    const DWORD* plen = reinterpret_cast< const DWORD* >(olestr) - 1 ;
    std::cout << "bytes allocated excluding the terminating double null: " << *plen << "\n\n" ;
}

int main()
{
      const std::string str = "Hello World!" ;
      
      // _bstr_t is a C++ wrapper over BSTR (Ole String)
      // for an overview of BSTR, see: https://msdn.microsoft.com/en-us/library/ms221069.aspx
      // constructor converts from narrow char to wide char and then calls ::SysAllocString 
      // its destructor will free the resources with ::SysFreeString
      // https://msdn.microsoft.com/en-us/library/zthfhkd6.aspx
      // https://msdn.microsoft.com/en-us/library/windows/desktop/ms221458(v=vs.85).aspx
      _bstr_t bstr = str.c_str() ; // constructor accepts const char*
    
      // implicit converstion from _bstr_t to LPCOLESTR (BSTR)
      test_it(bstr) ;
    
      // _bstr_t provides the expected string manipulation support
      bstr = "This is the new string!" ; 
      test_it(bstr) ;
    
      bstr += " (append some more characters to it)" ;
      test_it(bstr) ;
    
}

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Compilation time: 2,72 sec, absolute running time: 0,33 sec, absolute service time: 3,07 sec